MBA向け基本書

ブランドマネジメント

Aaker, D. A. (1991). Managing Brand Equity: Capturing on the value of a brand name. New York, NY: Free Press.

Aaker, D. A. (1996). Building Strong Brands. New York, NY: Free Press.

Aaker, D. A. (2000). Brand Leadership. New York, NY: Free Press.

行動ファイナンス

Shleifer, A. (2000). Inefficient markets : an introduction to behavioral finance. Oxford ; New York : Oxford University Press.

バランススコアカード

Brown, M. G. (1996). Keeping score : using the right metrics to drive world-class performance. New York : Quality Resources

創造性開発

Stacey, R. D. (1996). Complexity and creativity in organizations. San Francisco, CA : Berrett-Koehler.